DMC hosts social media conference 

As businesses and marketing strategies continue to change, people are beginning to realize the power of social media.

Del Mar College partnered with SCORE Corpus Christi to host a “social media bootcamp” in the Center for Economic Development on Sept. 11.

Ashley Arevalo and Roque DeLeon from Midnight Island Consulting Agency talked about how to create profitable Facebook ads, use chatbots to drive sales and find social media time savers in their main topic presentation, “The Secrets to Targeting the Perfect Audience.”

Lauren Perkins Underwood from Inspiring Social told those in attendance how to save time using Instagram and how to engage with clients during her topic of “Reading Instagram Analytics.”

Renee Johnson from Third Coast Learning held hands-on live demos, including Facebook Live, and talked about event promotion using Facebook Live, Facebook Stories and the analytics tailored to success for these live videos in helping your business. She also had an Instagram Stories topic.

During her presentation, Kristy Gillentine from Drive West Communications mentioned that “in an ever-changing social media marketing landscape, the most effective form of audience retention lies in community building.”

Ken Mofford from THRYV talked about the best practices Google looks for when it comes to websites in his general information topic “SEO,” or Search Engine Optimization.

The free event aimed to shed light on numerous strategies to help people gain more of a fundamental understanding of the way social media marketing works and how you can use it to your advantage. Even if you know all about social media, it helps to understand it from a business perspective.

“We cater mostly to small businesses in the area, and we cover nine counties. We host this event every year and we put out new topics every single year,” said Monica Benavides Stuber, program coordinator for the Del Mar College Small Business Development Center. “This year we weren’t expecting this much of a turnout.”

Close to 100 people came out for the event.

After the speeches and presentations there was a local business panel and vendor marketing before the event was concluded.

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