Movie franchise imagination fuel tank on “E”

Brittni Young

Brittni Young/Web Editor


When walking into a theater, it seems nearly impossible to try to escape advertisements for the next franchise movie sequels, remakes, and reboots that are all presented in 3D. Going to see an original movie at the local theater has become a rarity here in America.

Franchise producers have monopolized movie screens across the nation with the frequent releases of sequels and remakes of classic movies and books.

While some films have enjoyed excellent success with sequels or remakes, many other films fail to make a sequel that was as successful or well made as the original.

Those in Hollywood have lost their imaginations, failing to create a movie that will have the audiences talking about the film for decades, not just for a few months after release or until a sequel comes out.

Franchise producers milk a movie for every dollar they can get. Certain productions do not even attempt to deliver a movie that in the future can be considered a marvelous classic.

“American Pie 4”, “Transformers 4”, “Iron Man 3”, “The expendables 2”are just a few of the movies that will be screened for audiences in 2012, courtesy of your neighborhood franchise.

Are franchises afraid to take a risk of introducing an original movie? It seems other countries are not afraid to bring their audiences a diversity of films. Hollywood directors, writers and actors who bring their individual personality to a film seem to be becoming a minority.

Movies will never cease to exist because people love this form of entertainment and have since the dawn of the earliest silent films, such as “Sherlock Jr.” starring Buster Keaton. Franchises are tasting too much of the cash flow and are failing to hold up their end of the deal and create a unique blockbuster.

Film productions prevail in showcasing the advancement of technology, but fail to capture a brilliant story through the camera lens.

There are movies that do not play the “big screen” that bring audiences an original film. The films deliver unpredictable plots, award-winning acting, creative directing and a film that stands on their own.

Movies worthy of an Academy Award and that win many awards do so without making it to the big screens.

Franchise movies are becoming the modernized “hooker” – they give it to you quick, cheap and take a great sum of your money for what ended up being a regretful moment.

Franchises are losing their edge and are not making an effort to deliver a great story with a beginning and end worthy of a standing ovation.

Instead, the “cookie cutter” franchise movies fail to seduce the audience with a never-ending flow of creativity and enlightenment the film industry is capable of.


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