Resilience is at heart of selling print advertising
Working in advertising for a news organization is a peculiar position to hold. You are part of something people say they don’t trust, don’t like, or don’t need anymore, while simultaneously consuming it, quoting it, screen-shotting it, arguing about it, and trying to replicate it on their own platforms. The news is one of the most loved and most criticized institutions in any community. It always has been. And advertising within it carries the same contradiction. I hear it often: “Print is expensive.” “Print is outdated.” “Print doesn’t work anymore.” And yet, here we are. Print advertising has survived radio,…
