Red Cord Initiative seeks to promote awareness of human trafficking in coastal bend community

The Coastal Bend Wellness Foundation’s Red Cord Initiative is a program designed to educate the community on human trafficking and the warning signs associated with it. Started in 2013, it also provides transitional housing, intensive case management and community-based services to victims of human trafficking in Nueces County.

Eliana Rosete is a social worker who was recently distributing flyers for the cause on Heritage Campus.

“Our goal is just to try and help individuals that have suffered commercial or sexual exploitation,” Rosete said.

The Red Cord Initiative seeks to provide for the needs of human trafficking survivors.

“A lot of these individuals need assistance with housing,” Rosete said. “They might need assistance getting a job or going back to school if that’s what they are wanting. … They might need assistance getting food.”

Human trafficking is legally defined as the exploitation of a person for the purpose of a compelled sex or labor act by force, fraud and coercion.

According to the National Human Trafficking Hotline, in 2021, the hotline identified 917 cases of human trafficking in Texas involving 1,702 victims, the second highest in the United States, behind only California.

In 2020, the state of Texas made 185 arrests and 28 convictions for human trafficking charges.

According to the Red Cord Initiative, common signs that someone is a victim of trafficking include lack of control over identifying documents, living and working in isolated conditions, social isolation from others, not being allowed to speak alone and being threatened with deportation or harm.

If someone you know is being trafficked, immediately contact emergency services by calling 911.

To contact the Coastal Bend Wellness Foundation about the Red Cord Initiative, please call 361-462-5545. For more information about other services provided by the CBWF, visit

3 thoughts on “Red Cord Initiative seeks to promote awareness of human trafficking in coastal bend community

  1. Upon reading this article, I am so thankful that there is awareness being spread about this heavy topic. Human trafficking isn’t just limited to a certain age or gender, anyone can be effect by it. This article expresses the ways that “The Red Cord Initiative” is taking charge of this situation and how they are providing help and justice to its survivors.

  2. This article really highlights a very tough subject that a lot of people should be aware of. It was very informational, and kind of surprised me with how high the numbers were. It is also informing people how hard it really is for victims, and how much we should promote awareness of human trafficking and help the ones in need. It is really good to have this on the website and flyers on campus for the people in need of help.

  3. This article was very informational, and necessary to have on this website. I never knew we were that high up when it came to the number of trafficking cases. However, I did know we were somewhere near there. It would be great if we can see some flyers around campus with this kind of information, and if there is already that’s great!

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