Familiar face takes over executive director position

Del Mar College recently welcomed Lorette Williams as the new Executive Director of Communications and Marketing, where she will be working with the colleges advertising and branding.

“When I saw this position open, my real passion is education and I saw the opportunity to get back into the education world,” Williams said.

Williams graduated with her bachelor’s in mass communications from Texas A&M University of Kingsville in 1997. During her time at TAMUK she had the opportunity to intern with KIII, which lead to her role in KRIS TV where she became a news anchor.

“I worked weekends, did the assignments and then Bill Vessey gave me my first shot to do an on-air package and from there, they hired me to do some work on the weekends and then I got my first job with KRIS where they hired me as a reporter,” Williams said.

As a reporter for KRIS TV, Williams practiced journalism in news media, valuing her time and experience that she gained for her career.

“I valued that time that I was there very much,” Williams said. “I had the opportunity to really learn that there are two sides to every story, and I think that is very important as a journalist and that is really where I cut my teeth. I feel like those years have propelled me into the career that I am in today because today I am doing PR more and I am grateful for the time I spent in the media.” 

After her time in news media, Williams became a Media Relations Coordinator for the Corpus Christi Medical Center where she worked PR for health care.

“I’ve been very blessed to be in some different industries and to see how that works,” Williams said. “Health care was a great learning experience for me and that kinds lead me into the ISD.”

Williams has always had the passion for working in education and spent most of her career, 13 years, working for Corpus Christi Independent School District as the Director of Communications, dealing with different steak holders and constituents. There, she communicated with students, staff, parents, board members, principles and the general public.

After working for the school district, Williams was offered a job working with the Harbor Bridge project as the Public Information Manager for about three years. 

“I think that each industry that I have the experience in working in has their own set of unique challenges that you have to work though,” Williams said.

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